Can you help me with keyword research for "holiday office parties"?
January 31, 2020
By Linkyd Staff
Absolutely. We spend a great deal of time doing keyword research for our clients! I am not sure if you are familiar with the concept of “Domain Authority”, but it is a score (provided by Moz) between 0-100 that predicts how well a website will rank on search engines. Higher scores correspond to a greater ability to rank. It’s based on a variety of factors, but mostly the quality and quantity of links to your domain.
So for example, if I publish an article on my small blog which has a domain authority of 9, and cnn.com publishes the same article with their domain authority of 95, they are going to outrank me every time (with all other things being equal). I use Domain Authority for my clients to loosely determine the likelihood of them ranking for certain topics and keywords. I’d hate for you all to spend resources writing a piece that lands on the 5th page of search results and gets no traffic.
With that said, I might consider one of the following for a domain likes yours, based on my keyword research:
The Ultimate Holiday Office Party Survival Guide
How to Survive (and Thrive) at Your Office Holiday Party
5 Tips for Surviving your Office Holiday Party
The last one has been done, but not particularly well. This pretty average article is ranking quite well. Granted, their domain authority is 65- nearly double yours.
I should mention there is a good bit of search volume for “holiday office party ideas”, and even more for “Christmas office party ideas”. Neither of these keywords are overly competitive either. Definitely avoid “office Christmas party”. Trying to rank their opens a whole new can of worms, as you’d be competing with a Jennifer Anniston movie and a very popular episode from the TV show, The Office. “Small company holiday party ideas” and “unique corporate holiday party ideas” both get decent search volume, without a ton of competition, so worth consideration as well. Hope all that helps!